Qbic
Brussels
Location
Brussels
Status
Completed 2019
Sector
Hospitality
Client
Qbic Hotels
We were appointed to create an identifiable Qbic hotel in Brussels, led by understanding Qbic’s already successful brand offering and inspired by its city of residence to add a strong feeling of locality.
Understanding Qbic’s ethos of sustainability and adaptive reuse, we started the story by analysing what positives the current property had and which existing elements we could reuse. We also had to ensure that the refurbished design connected with the standard Qbic product.
Pairing the brand ethos with a design inspired by its city of residence, we took inspiration from the cartooned walls of Brussels to influence the base colour palette. Adding quirky elements throughout the design worked perfectly for both Qbic’s ‘Weird is Welcome’ brand and the city’s fun nature. Angled shapes inspired by the Pentagon Ring Road are also introduced to the furniture, accessories and lighting to ground the hotel which make it feel part of Brussels.
We designed a number of bespoke joinery items including the feature bar, cabin beds and furniture, whilst adapting Qbic’s standard ‘Qbi Units’ to suit the existing hotel site, ensuring attention to detail throughout.
