The Boardroom
Birmingham City Football Club
Location
Birmingham
Status
Completed
Sector
Stadia
Client
Birmingham City FC
We have recently completed The Boardroom hospitality suite for Birmingham City Football Club at St. Andrew’s Stadium, in a tight delivery schedule comprising of 7 total suites for the club’s 2024 football season.
As the club’s most premium hospitality offering, luxury and elegance is a priority throughout the design to provide an elevated experience.
Design details include a marble bar top with custom edge profile crafted in Italy and curved details carved into walls. Hammered finishes on the bar reference Hallmark stamping, part of the jewellery making process which links to Birmingham’s Jewellery Quarter – a subtle nod to the surrounding city in a sophisticated way. We really leaned into the premium aspect of the brief, to contrast with the other suites on offer and provide customers with a special, memorable experience.
The concept plays on the club and stadium’s heritage as the name ‘Birmingham City Football Club’ and the stadium grounds were built from 1906. Deep blues nod to the club colours and graphics of early stadium imagery are treated in a tasteful bronze finish. Warm lighting details are built into joinery pieces to highlight certain areas and provide visual interest throughout.
